You have your face on facebook you linked in and have even found that tweeting on twitter is not for the birds.
In the Sept. issue of Realtor Magazine you will find the Six realities of Doing business on the Social Web, written by Brian Summerfeild. I am going to give just brief highlights of the six realities go to www.realtor.org or pick up an issue of Realtor Magazine and get the full story on Connections Made. Now What? Six Realities of Doing business on the Social Web.
Reality 1
You have to be a great agent first. One of the biggest mistakes the real estate professional makes is thinking the simple act of creating a web presence through a blog, Facebook, Twitter, or a fancy web site. will in itself bring new business. Matt Dollinger a real estate performance coach says "If your not a great agent, don't worry about social media right now. Its not the silver bullet for your business". Bad agents will not be able to fake it on the web.
Reality 2
Using social media is like riding a bull. getting on is the easy part. creating a strong following on Twitter, facebook and other sites requires a big time commitment.
Reality 3
You don't have to be a tech. wiz to participate
Reality 4
The web is in constant flux. You have to keep up with it. Twitter for example a couple of years ago was practically unknown but today gets about 55 million visits every month.
Reality 5
You cant fake it. you should be the same person on these social media's that you are in your everyday face to face interactions.
Reality 6
The web is so much more than a prospecting tool. By understanding consumers and interacting with them online, you can generate business using what Dollinger terms " the law of attraction" that is, pulling clients to you by sharing valuable information, rather than the more traditional strategy of pushing yourself out to them.
There is more to these 6 realities, go to www.realtor.org or get a copy of the Sept issue of realtor Magazine.
This is a great article has some good info on social media.
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